User Story

How Adam Davis polishes a startup idea into a showable deck pitch step by step

Adam Davis is a founder. For him, the pitch deck is rarely figured out from the start.

Many times, he only has a product idea, a bunch of user feedback, a few market observations, some demo screenshots and changing business assumptions. The real difficulty is not making slides, but telling these half-formed ideas into a story that others want to believe.

Deckwise helped Adam start from scattered ideas and information, first organize the outline, and then generate editable slides. After the first version comes out, he can continue to ask AI to adjust the narrative, rewrite pages, add arguments, and change the idea step by step until it can be displayed.

Entrepreneurship decks usually don’t start with clear answers

When Adam was pitching the deck, a lot of things were still changing at the beginning.

Product positioning may not be fully determined yet, user pain points are still being verified, and market opportunities need to be expressed repeatedly. The traditional approach is to open PPT first, and then forcefully stuff these immature ideas into a fixed page.

This can easily make the deck look like a template rather than a truly compelling startup story.

Now, Adam will first put his ideas, notes, user feedback, competitive product information and demo screenshots into Deckwise, and let AI generate an outline. This way he can see if the narrative holds up first, rather than getting bogged down in page design from the start.

It can be adjusted by AI:

  • Make the problem more pointed
  • Put solution earlier
  • Add a page of explanation to the market opportunity
  • Break down the product demo into a clearer process
  • Make the traction part more convincing

After the story line is determined, Deckwise will generate complete slides.

The first edition is not the end, but the starting point

Founder decks tend to change many times.

Today it will be shown to potential users, tomorrow it will be shown to investors, and the day after tomorrow it will be changed to a demo day version. Every conversation brings new feedback and changes Adam’s understanding of the product story.

The value of Deckwise is that Adam doesn't need to make a new copy every time.

He can continue to let AI modify on the same deck:

  • Change this version to be more suitable for investors
  • Don’t talk about the product first, talk about the problem first
  • Make the business model simpler
  • Add a clearer comparison to competing product pages
  • Condensate the entire deck into a 5-minute version

These modifications are based on the current deck and existing data.

What matters most to Adam

What Adam values most is that Deckwise can accompany him to clarify his ideas.

For founders, presentations are not just about showing results, but about helping you clarify your story: is the problem painful enough, is the solution clear enough, why is it worth doing now, and why should others believe in you.

Deckwise allows Adam to move from a bunch of ideas to a demonstrable structure faster, and then continue to change it into versions required for different scenarios.

Adam Davis The Deckwise workflow

Start with a business idea and generate a pitch deck that you can continue to refine.

Put ideas, notes, user feedback, and product information into Deckwise. First generate an outline, then generate editable slides, and then continue to let AI help you modify it until this deck can really tell the story clearly.

Start creating